PodKast 178 - David Peterson (Airtable, Angular): how to build and grow PLG products, and how to help others build products as a VC

In this week’s episode we chat with David Peterson, partner at Angular Ventures and also one of the first employees at Airtable.

David had an extensive career as an operator before joining Airtable, where he led the growth and partnership teams. He’s now moved to the other side of the table, joining Gil Dibner, another previous guest on this show, as partner of Angular.

In this episode, we chat with David about the following topics:

• How he got into tech with a non-tech background
• The importance of sales in any kind if job and he learned the craft at Google
• How he got to join Airtable as one of the first employees
• In a PLG product, the horizontal vs. vertical product
• When to listen to your users and when to follow intuition
• How to start thinking about monetisation and layering inside sales on top of PLG
• How partnerships can help a company grow
• His experience as a former operator turned investor

I’m joined in this podKast by Victoriano Izquierdo, co-founder of Graphext, one of our portfolio companies.