Independent hotels make up over 60% of the global hospitality market, yet the majority still operate with outdated, fragmented tools. Most rely on a mix of legacy property management systems, manual workflows, and third-party marketplaces like Booking.com and Expedia; which together take a significant share of revenue and customer ownership.
Despite growing demand for direct bookings and personalized guest experiences, small hoteliers lack access to the kind of digital infrastructure used by larger chains.
Amenitiz is solving this. It's a vertically integrated platform purpose-built for independent hotels. They combine reservations, payments, marketing, and pricing in one system and make professional-grade technology accessible to tens of thousands of small property operators across Europe.
Running a 10 to 20-room guesthouse today means juggling five tools just to stay afloat: one for bookings, one for payments, one for pricing, one for OTAs, and one for marketing. If you even get to marketing. Add to that long onboarding times, patchy integrations, and a complete lack of support tailored to smaller teams.
For small hoteliers, the lack of integrated technology doesn’t just create operational headaches, it directly impacts profitability. Without automation and centralized tools, owners spend more time on manual tasks, rely on expensive third-party services, and miss out on direct bookings. This leads to higher operational costs and thinner margins, making it harder to compete with larger players who benefit from economies of scale and sophisticated systems. Amenitiz levels the playing field by giving small properties the tech edge they’ve long been denied.
Amenitiz collapses this chaos into one coherent platform. A clean interface. A natively integrated system. A full stack for the modern hotelier:
The overall experience isn’t just better; it’s transformational to a hoteliers’ day-to-day life.
There’s a difference between building software for hoteliers vs. building with them truly in mind.
Alexandre Guinefolleau and Emmanuelle Sanchez founded Amenitiz not from a distance, but from lived experience. With roots in the hospitality industry and a deep understanding of its gaps, they’ve taken the slow path: visiting properties, listening to owners, and designing for real-world constraints.
They’ve scaled a team that blends Barcelona tech DNA with customer obsession, attracting product leaders from PayFit, Typeform, Delivery Hero and Rocket Internet.
The independent hospitality segment is one of the largest and least digitized markets in Europe and Amenitiz is already a category leader in it. Their product strategy is clear: full-stack, intuitive, and built for speed. Their business model is proven: SaaS with embedded payments and modular upsells. And their go-to-market is working: 13,000+ customers, growing fast with strong retention in their core markets.
We see a business that is capital-efficient, resilient to OTA disruption, and defensible through product integration and brand.
As hospitality continues its shift toward digital-first operations, we believe Amenitiz will become the default platform for small and mid-sized properties; not just in Europe, but also in your favourite travel destinations around the world.
Independent hotels make up over 60% of the global hospitality market, yet the majority still operate with outdated, fragmented tools. Most rely on a mix of legacy property management systems, manual workflows, and third-party marketplaces like Booking.com and Expedia; which together take a significant share of revenue and customer ownership.
Despite growing demand for direct bookings and personalized guest experiences, small hoteliers lack access to the kind of digital infrastructure used by larger chains.
Amenitiz is solving this. It's a vertically integrated platform purpose-built for independent hotels. They combine reservations, payments, marketing, and pricing in one system and make professional-grade technology accessible to tens of thousands of small property operators across Europe.
Running a 10 to 20-room guesthouse today means juggling five tools just to stay afloat: one for bookings, one for payments, one for pricing, one for OTAs, and one for marketing. If you even get to marketing. Add to that long onboarding times, patchy integrations, and a complete lack of support tailored to smaller teams.
For small hoteliers, the lack of integrated technology doesn’t just create operational headaches, it directly impacts profitability. Without automation and centralized tools, owners spend more time on manual tasks, rely on expensive third-party services, and miss out on direct bookings. This leads to higher operational costs and thinner margins, making it harder to compete with larger players who benefit from economies of scale and sophisticated systems. Amenitiz levels the playing field by giving small properties the tech edge they’ve long been denied.
Amenitiz collapses this chaos into one coherent platform. A clean interface. A natively integrated system. A full stack for the modern hotelier:
The overall experience isn’t just better; it’s transformational to a hoteliers’ day-to-day life.
There’s a difference between building software for hoteliers vs. building with them truly in mind.
Alexandre Guinefolleau and Emmanuelle Sanchez founded Amenitiz not from a distance, but from lived experience. With roots in the hospitality industry and a deep understanding of its gaps, they’ve taken the slow path: visiting properties, listening to owners, and designing for real-world constraints.
They’ve scaled a team that blends Barcelona tech DNA with customer obsession, attracting product leaders from PayFit, Typeform, Delivery Hero and Rocket Internet.
The independent hospitality segment is one of the largest and least digitized markets in Europe and Amenitiz is already a category leader in it. Their product strategy is clear: full-stack, intuitive, and built for speed. Their business model is proven: SaaS with embedded payments and modular upsells. And their go-to-market is working: 13,000+ customers, growing fast with strong retention in their core markets.
We see a business that is capital-efficient, resilient to OTA disruption, and defensible through product integration and brand.
As hospitality continues its shift toward digital-first operations, we believe Amenitiz will become the default platform for small and mid-sized properties; not just in Europe, but also in your favourite travel destinations around the world.
